Creative Writing: Target Market

In this post I will be discussing the target market research about my Chapbook.

A book of Japanese Tanka poems about specific flowers and their meanings has the potential to appeal to a niche market of readers who are interested in Japanese culture, language, and aesthetics, as well as those who appreciate poetry, botany, and symbolism. However, finding a large and diverse audience for such a book may be challenging, and requires a careful analysis of the interests and passions of potential readers.

Demographic characteristics, cultural affinity, and botanical interests are key factors to consider when identifying the target market for this book. Understanding the symbolism and meaning associated with each flower can also provide valuable insights into what motivates readers to seek out books about specific flowers and their meanings.

Market research, including surveys, focus groups, and interviews, can provide valuable insights into the interests and preferences of potential readers. For example, a survey could ask about readers' interest in Japanese culture, poetry, and botany, as well as their familiarity with Tanka poetry and the symbolism of specific flowers. Focus groups and interviews can delve deeper into readers' motivations and preferences, providing a more nuanced understanding of what readers are looking for in terms of content, style, and tone.

Scholarly sources can also provide valuable insights into the symbolism and cultural significance of flowers. For example, Ikegami and Takano's (2009) study published in the journal HortScience explored the meaning and usage of flowers in Japanese culture. Similarly, Trites' (2006) article in the Journal of Popular Culture examined the symbolism of flowers in literature and art. By drawing on such sources, the book can provide readers with a deeper understanding of the cultural and symbolic significance of specific flowers.

Examples of Audiences for my Chapbook would be:

Fans of Japanese Culture: Readers who are interested in Japanese culture and aesthetics, such as the tea ceremony, ikebana, and haiku, may be drawn to a book of Japanese Tanka poems about specific flowers and their meanings.

Poetry Enthusiasts: Readers who appreciate poetry and its ability to convey complex emotions and ideas through concise language may find the brevity and elegance of Tanka poetry appealing.

Botany Lovers: Readers who enjoy learning about the natural world and the symbolism of different plants may be interested in a book that explores the meanings of specific flowers and their cultural significance.

Art and Design Enthusiasts: Readers who appreciate the beauty of traditional Japanese art and design, such as ukiyo-e prints and textiles, may be drawn to a book that features illustrations and designs inspired by Japanese flower motifs.

Spiritual Seekers: Readers who are interested in exploring the spiritual and mystical dimensions of life may be drawn to a book that explores the symbolism and meaning of different flowers in Japanese culture and spirituality.

Language Learners: Readers who are studying Japanese language and culture may be interested in a book that features both Japanese and English translations of Tanka poems, providing an opportunity to learn about the language and culture in a creative and engaging way.

These are just a few examples of potential target audiences for a book of Japanese Tanka poems about specific flowers and their meanings. By identifying and understanding the interests and motivations of these different groups, the book can be tailored to appeal to a wide range of readers.

Ultimately, a book of Japanese Tanka poems about specific flowers and their meanings can create a sense of connection and meaning for readers who share a passion for Japanese culture, language, and aesthetics, as well as poetry, botany, and symbolism. By carefully considering the interests and passions of potential readers, conducting market research, and drawing on scholarly sources, the book can be crafted to resonate with its target audience.

Reference List:

Ikegami, K., & Takano, T. (2009). The culture of flowers in Japan: Its origins and characteristics. HortScience, 44(1), 8-11.

Trites, R. S. (2006). The Symbolism of Flowers in Literature and Art. Journal of Popular Culture, 39(4), 649-671.