In class, we had discussed of advertisements, their labels, the techniques companies use to reel you in, the symbolism most of them utilize, and so on. Alongside this, we also discussed other advertisements that had good execution, some even witty, but were in bad taste such as the first photo below. However, it can also be said that having the responsibility of needing to grab the attention of people within a lapse of 0.7 seconds may be burdensome since you have to create something unique, shocking-inducing, and informative within said seconds. With my first encounter of advertisements, the ones that caught my attention both in a negative and positive(since some were funny and witty) light were the ones that focused on showing the capacity of a camera while being a bit sexist.
The first advertisement below is an advert for the camera of Olympus suggesting that its auto-focus capabilities can capture very sudden moments as shown within the first photo. The second advert of Omax showcases the wide-angles lenses instead that their camera provides, however, still presents the same effect as the advert from Olympus. They utilize both womens' appeal to catch the viewer off-guard and reel them in. This in society is negatively accepted whe the opposite is in question; As suggest by frontiers in Psychology: 'Women were also more negative toward an ad with an attractive same-sex model in the presence of commitment thoughts, but only when they scored high on sociosexuality. Men appeared unaffected, regardless of their level of sociosexuality.' Though with this in mind, some of them are way too witty and would still give me a giggle or two.
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Source:
Omax:Pigeons
References
Even L. (September 2016) Relevant Sex Appeals in Advertising: Gender and Commitment Context Differences [Online] Available from: https://www.frontiersin.org/articles/10.3389/fpsyg.2016.01456/full
Paul D. (January 2017) How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression? [Online] Available from : https://medium.com/stronger-content/how-long-does-a-digital-ad-really-need-to-be-visible-on-screen-to-get-counted-as-a-one-second-3382aae0ec9b
It's good that you examined the two advertisements and explained the concepts behind them. You must, however, discuss how they motivated you to produce your own advertisement. You should provide a little more comments to explain what inspiration they provided for your own advertisement and what you took away from them.
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